Lateral Thinking in a brand campaign


Luxury watches -> comics?  It does seem to come together for Linde Werdelin. The watch industry has always been about differentiation, history, and the creative process. The story behind the end product is what makes it unique and desirable. LW has decided to translate the inspiration for one product line into a story format, inviting aritists, illustrators in on the job and not just presenting the final product but also the ‘making of’ the story. This in-depth, recursive, and self-referential strategy is well suited to this market, and Outreach and Education campaigns could also take a few lessons from what LW has decided to do.

http://thelab.lindewerdelin.com/article.php?i=151

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s