Luxury watches -> comics? It does seem to come together for Linde Werdelin. The watch industry has always been about differentiation, history, and the creative process. The story behind the end product is what makes it unique and desirable. LW has decided to translate the inspiration for one product line into a story format, inviting aritists, illustrators in on the job and not just presenting the final product but also the ‘making of’ the story. This in-depth, recursive, and self-referential strategy is well suited to this market, and Outreach and Education campaigns could also take a few lessons from what LW has decided to do.