The Practical Take on Platforms


theFWA has a great set of quotes from leaders in the creative industry about what transitions like the one from Flash to other technologies really mean. Beyond the rhetoric, these are the tools of a community, and it is the creativity that is the real strength, not the platform. Also, a great Freudian slip in the use of the word “canvas” :

…”The relevancy of Flash and potential of HTML5 both lie in the hands of the creative community. More importantly, the future of the Internet remains a vast and exciting canvas so long as we seek to continually provide the most engaging and effective user experiences possible.”

Jared Kroff, Creative Director, RED Interactive Agency

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